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Identifying Potential Funders
1. Sorting the Grant Maker Universe
As noted in the section on Understanding Grant Makers (see Getting
Started), grantmaking organizations are marked, to a great extent,
more by their differences than by their similarities. At the
same time, there are some basic ways in which the universe of grant
makers can be sorted, and through which matches can be made with
the mission and goals of your organization. Some of the key
ways of distinguishing grant makers in the AGM Grant Makers Directory
and other sources include:
Program Interest. Program Interest refers
to the kinds of nonprofit services a grant maker is interested in
funding and, fundamentally, the kinds of issues for which the funder
is interested in finding solutions. These can be broad categories
such as "Education," "Arts & Culture," or "Social Services,"
or more narrowly defined interests such as "Adult Education/ESL,"
"Independent Living for Disabled/Elderly," or "Hospice/Home Care."
Note that different sources may categorize Program Interests (also
called Fields of Interest or Subjects) to greater or lesser degrees
of specificity and that different terms can be used in different
sources for the same interests.
Population Focus. Population Focus refers to the
types of people served by programs and organizations that a grant
maker prefers to fund. Populations can be categorized by age
(Elderly, Children, Youth, etc.), Ethnic Group (African-Americans,
Asian-Americans, Native Americans, etc.). and other distinguishing
characteristics (i.e. Women & Girls, Low-Income, Disabled, Veterans,
Offenders & Ex-Offenders, etc.).
Geographic Focus. Although some grant makers
are national or even international in the geographic scope of their
funding, most focus more narrowly on a particular area. As
with Program Interest, geographic focus can be relatively broad
(i.e. New England or Massachusetts or Rhode Island) or more narrow
(i.e. Greater Boston or Hampshire County or Lawrence and Lowell).
Some corporate foundations and corporate giving programs make grants
only in those communities in which they have facilities or do business.
Types of Support. Nonprofits can apply to grant
makers for funds to support different aspects of their operations.
But not all funders provide every type of support. Types
of Support can be divided into several categories, such as General
Operating Support, Special Projects, Seed Money/Startup, Equipment/Computers,
Building/Renovation, Capacity Building, etc.
NOTE: The grant maker records in the AGM Grant
Makers Directory are based on information provided by the grant
makers themselves. In some cases, funders include other terms
for Program Interests, Types of Support, etc. in addition to the
standard ones by which the Directory is indexed. More specific
information may also be included in the Grantmaking Philosophy/Program
Interest section of their entry. It is best not to go by the
index alone. Looking at the full record may eliminate a funder who
appears, at first, to be a good match; on the other hand, it may
also indicate that the match is even stronger than it first appeared.
2. Print and Electronic Directories
The AGM Grant Maker Directory in print is a key tool for identifying
grant makers that are a good match for nonprofit organizations in
Massachusetts, Rhode Island, and New Hampshire.
Grant maker directories from other organizations and publishers
can provide information about funders not covered in the AGM directory,
as well as some overlap with the AGM listings.
The following list includes key print and electronic directories
and types of directories available at the Janet C. Taylor Library
of the AGM Resource Center for Philanthropy. Resource
Center staff can help you identify other directories that might
be appropriate to your search.
AGM Grant Maker Database. This is the electronic
version of the AGM Grant Maker Directory, with more frequent updates
and more powerful search functions including the ability to combine
different search criteria into one search. The AGM Grant Maker Database
is available at AGM and at affilliated grants
research centers. The database is also available via the
Internet for AGM grant maker members (see Membership
Information) and nonprofit organizations that join the AGM Partners
Program at the Associate or Fellow level.
FCSearch. The Foundation Center’s FC
Search on CD-ROM is a comprehensive database that covers more than
60,000 U.S. foundations and corporate giving programs, describes
nearly 200,000 associated grants, and lists over 183,000 officers,
trustees and donors. Search criteria on FC Search include geographic
focus, field of interest, type of support, and various funder designations
as well as a full text search capability.
Location-Based Directories. The Resource Center has several
directories covering funders making grants outside the geographic
scope of the AGM Grant Makers Directory. Examples include
The Directory of Maine Grantmakers, The Directory of Illinois
Foundations, and World Guide to Foundations.
Program Interest-Based Directories. The Foundation
Center publishes annual directories of grant makers providing funding
in different program interest areas. These directories, subsets
of the information in FCSearch, include such titles as National
Guide to Funding for Children, Youth and Families, National Guide
to Funding in Aging, National Guide to Funding for Community Development,
etc. Program interest-based directories from other publishers include
such titles as Grantmakers Directory: A Resource for Social Change
Funders & Grantseekers, Religious Funding Resource Guide, Environmental
Grantmaking Foundations, and Funders of Lesbian, Gay and Bisexual
Progams: A Directory for Grantseekers.
Corporate Giving Directories. Corporate giving
programs, unlike corporate foundations and other foundations, are
not required to file reports with the Internal Revenue Service,
making it more difficult to uncover information about them. Nevertheless,
there are several good directories of corporate giving programs.
Among those available in the Resource Center are Corporate
Giving Directory, National Directory of Corporate Public Affairs,
and Giving By Industry.
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